Sunday, January 10, 2010

Are you about to be fired?


What if you worked in the corporate world, and you noticed a lot of people you used to work with got "downsized" out of the company? The might make you a little nervous. Might make you look for Plan B.


Even after Walter & Julie Reade got involved in M-L-M, they had years of failure. Then they managed to turn it all around with the Mentoring For Free system.

Saturday, January 9, 2010

Marketing Insanity - A True Case


It's worth your time to take a look at the section on "Marketing Insanity" early in the Success In 10 Steps ebook. One of my team recently spoke with a husband-and-wife on a 3-way call. They're in a company selling water filters. Their basic product is a $4,000 sale.

And then they said, "But you can buy it over time!"

Boy! Hope springs eternal in network marketers, doesn't it? They KNOW they can make this thing work. "Heck, we can buy it over time. This'll work."

So here's the deal, which is what my associate told them:

"FOUR THOUSAND DOLLARS?!!!!!!!"

Are you kidding me? You HAVE to be a salespers0n. You HAVE to be a salesperson to do that. A $4,000 product is a sales business. They can call it netw0rk marketing if they want, but let me ask you a question:

Does your new rep go on autoship for $4,000 a month?

I didn't think so.

Here's what my associate told them:

"Success In 10 Steps is a great tool, but it won't work for you. You can't use this ebook to find people who'll spend $4K. Our system is perfect to build a relationship business, but that's not what you have - you have a SALES business. You need to run ads to find salespeople."

Again, it's a $4,000 product. And THEY bought it, because it's something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren't going to buy M-L-M leads and sell any $4,000 water filters. There's no way you can recruit those people, because they won't buy the product.

Friday, January 8, 2010

How to be the Finisher


How many times have you started something only to drop it when the first thing didn't go right? Did you know that people are natural quitters? That's right! They quit their healthy diet, they quit marriages, they quit football teams, they quit bowling teams, they quit jobs, they quit- I think you get the picture.

How can you move from being a quitter to being a finisher?

Thursday, January 7, 2010

Treasure On Your Desktop


What I love about the "Success In 10 Steps" ebook is, it brings me warriors.

All told, for me and everybody else who has used it since it first was introduced in 2004, the ebook has had over 120,000 downloads. And more than half those people are what I call Warriors.

They've struggled with M-L-M. They know they can do it and achieve the dream of financial independence, but they just haven't quite got it right yet. They have questions. Michael Dlouhy's story resonates with them. When I call them, they're happy to hear from me, because they just like to talk about this business and understand how to make it work for them.

Wednesday, January 6, 2010

The Mistake MLM Leaders Make


Network marketing hotshots often tell their downlines, "You have to change. You have to get out there and sell. If you want to be successful, you have to change and get good at selling."

The truth is, YOU are perfect just like you are. Everybody on your team is perfect just like they are. They don't need to change. They don't need to become a pushy, aggressive salesperson.

Ninety-two percent of the world's population is sales resistant. You don't like to be sold. You walk into a store, looking for shoes. You want to look around, pick out what YOU want. You don't want some clerk coming around, telling you they have a sale on such & such a shoe. You want to shop & buy what YOU want. Maybe you'll ask for a clerk, once you've decided what you want.

Tuesday, January 5, 2010

Sending money to gurus?


How many gurus are there out there who want you to get coaching from them. You know the ones that charge you all your savings and then promise to show you how to have success. You have to put up the money up front if you want to gain access to the inner circle and secrets to help you develop a system that will allow you to have duplication.

Why do these so called gurus hide the "secrets" they have and guard them so closely? Are these gurus still active in their business testing what works and doesn't work today?

Monday, January 4, 2010

MLM Frustration Causes Success



Frustrated?
A big reason for the effectiveness of "Success In 10 Steps" is THAT word. The ebook answers the questions of frustrated network marketers - who REALLY want their questions answered. It's eating away at them, why they just haven't made it big. They are so darned - frustrated!

I recommend you use that word in your advertising for "Success In 10 Steps." Use it when you talk to your leades. Pound, pound, pound on "frustrated." That word is worth its weight in gold.