Are you about to be fired?

What if you worked in the corporate world, and you noticed a lot of people you used to work with got "downsized" out of the company? The might make you a little nervous. Might make you look for Plan B.

Even after Walter & Julie Reade got involved in M-L-M, they had years of failure. Then they managed to turn it all around with the Mentoring For Free system.

Marketing Insanity - A True Case

It's worth your time to take a look at the section on "Marketing Insanity" early in the Success In 10 Steps ebook. One of my team recently spoke with a husband-and-wife on a 3-way call. They're in a company selling water filters. Their basic product is a $4,000 sale.

And then they said, "But you can buy it over time!"

Boy! Hope springs eternal in network marketers, doesn't it? They KNOW they can make this thing work. "Heck, we can buy it over time. This'll work."

So here's the deal, which is what my associate told them:

"FOUR THOUSAND DOLLARS?!!!!!!!"

Are you kidding me? You HAVE to be a salespers0n. You HAVE to be a salesperson to do that. A $4,000 product is a sales business. They can call it netw0rk marketing if they want, but let me ask you a question:

Does your new rep go on autoship for $4,000 a month?

I didn't think so.

Here's what my associate told them:

"Success In 10 Steps is a great tool, but it won't work for you. You can't use this ebook to find people who'll spend $4K. Our system is perfect to build a relationship business, but that's not what you have - you have a SALES business. You need to run ads to find salespeople."

Again, it's a $4,000 product. And THEY bought it, because it's something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren't going to buy M-L-M leads and sell any $4,000 water filters. There's no way you can recruit those people, because they won't buy the product.

How to be the Finisher

How many times have you started something only to drop it when the first thing didn't go right? Did you know that people are natural quitters? That's right! They quit their healthy diet, they quit marriages, they quit football teams, they quit bowling teams, they quit jobs, they quit- I think you get the picture.

How can you move from being a quitter to being a finisher?

Treasure On Your Desktop

What I love about the "Success In 10 Steps" ebook is, it brings me warriors.

All told, for me and everybody else who has used it since it first was introduced in 2004, the ebook has had over 120,000 downloads. And more than half those people are what I call Warriors.

They've struggled with M-L-M. They know they can do it and achieve the dream of financial independence, but they just haven't quite got it right yet. They have questions. Michael Dlouhy's story resonates with them. When I call them, they're happy to hear from me, because they just like to talk about this business and understand how to make it work for them.

The Mistake MLM Leaders Make

Network marketing hotshots often tell their downlines, "You have to change. You have to get out there and sell. If you want to be successful, you have to change and get good at selling."

The truth is, YOU are perfect just like you are. Everybody on your team is perfect just like they are. They don't need to change. They don't need to become a pushy, aggressive salesperson.

Ninety-two percent of the world's population is sales resistant. You don't like to be sold. You walk into a store, looking for shoes. You want to look around, pick out what YOU want. You don't want some clerk coming around, telling you they have a sale on such & such a shoe. You want to shop & buy what YOU want. Maybe you'll ask for a clerk, once you've decided what you want.

Sending money to gurus?

How many gurus are there out there who want you to get coaching from them. You know the ones that charge you all your savings and then promise to show you how to have success. You have to put up the money up front if you want to gain access to the inner circle and secrets to help you develop a system that will allow you to have duplication.

Why do these so called gurus hide the "secrets" they have and guard them so closely? Are these gurus still active in their business testing what works and doesn't work today?

MLM Frustration Causes Success

Frustrated?

A big reason for the effectiveness of "Success In 10 Steps" is THAT word. The ebook answers the questions of frustrated network marketers - who REALLY want their questions answered. It's eating away at them, why they just haven't made it big. They are so darned - frustrated!

I recommend you use that word in your advertising for "Success In 10 Steps." Use it when you talk to your leades. Pound, pound, pound on "frustrated." That word is worth its weight in gold.

What causes "overnight success" ?

Have you ever started a job or gone into a new profession without being trained? Did you go down to your local discount store and order a kit to be a lawyer, a doctor, or an engineer? Of course not - to enter those professions, you need specialized knowledge.

What about when you started a job? Did you just walk in off the street and tell them you knew all there was to know about the job and no training would be necessary? I don't think so. According to most Fortune 500 companies, it takes 6 months of being on the job before the company starts to make any money from an employee. Did you read that closely 6 months?

Whose Shoes Are These?

I found this story on the internet and I thought it a good idea to post it here to you.  As we work our business and help our down-lines, ensure that you're not making them duplicate you.  You need a system that they can duplicate, but the way you do it needs to be given to them as "Here's one way to skin a cat", not the only way.  


We need to remember people are people, different lives, amounts of time, motivation levels, etc..  We can try to tweak some of these but the system has to be able to work for everybody.  Just remember after you sign someone up, you got what you got, now you have to help them figure out how THEY can use what THEY got.

Funny how you'd ask a kid today what he/she'd like to be when they grow up and they'd say, 'I want to be like my daddy or like my mummy.'

You ask the same question to teenagers and you'd hear them saying they want to be like R.Kelly or Obama; like Dora Akunyili or Beyonce.

Release the M-L-M Pressure Valve

Many people in M-L-M just don't realize that from the moment they signed up, their only real option was failure - because many network marketing companies are not designed for average people to succeed.

"Success In 10 Steps" opens a big pressure valve and the steam quickly, harmlessly blows off. You realize that it's not your fault.

When you can show a prospect how they got into a position where they could not possibly have been successful, that giant weight lifts off. They realize, "Hey! It really wasn't my fault!"

How to read a mind

How many times have you been burned? That's right. You thought you saw the light at the end of the tunnel, then BAM! Something turned it off. You found yourself holding the bag. Sound familiar?

What would have happened if you had the ability to properly analyze an opportunity before you decide to spend a dime?

Spotting MLM Cutthroats

At the bottom of page 11 of Success In 10 Steps, you see a reference to "greed and ego." That gives you another good point to make with your prospect.

Prospects don't come into this process thinking about "greed & ego". But if they have experience in MLM, there's a good chance they've already run into the problem. It's worthwhile pointing out that the greed & ego of sponsors and/or companies is one of the reasons so many prospects are never successful in network marketing.

Let them know how important it is to have their radar up and operating sensitively.

This doesn't mean you search for some Pollyanna who lives their life only for others. Putting yourself first is the natural order.

What it does mean is that you MUST avoid sponsors whose goal is to be successful no matter who they have to step on. You want someone who is determined to be successful by creating those win-win relationships with others.

Voodoo M-L-M Economics

You'll find "Voodoo MLM Economics" in the first section of "Success In 10 Steps". This is one of my favorite sections.

A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:

1. Already in a business & trying to figure out how to make it profitable.
2. Looking for a bus1ness to make profitable.

This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.

Nobody ever left that company. Everybody stayed. Fascinating.

OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn't deserve the benefit of the doubt.

We know that in M-L-M, like any other business, most people aren't going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don't commit themselves. Most people don't value spending time training themselves. Most people won't put in the time necessary to actually work their business.

The White Knight - Naked

Companies come and companies go. So do opportunities in life. 


How many times do you see your friends quietly slip out of your life when things appear to go south for you? 


They don't mean to do that sort of thing, they just have an internal fear it might rub off on them. So they slowly do a disappearing act and you are left alone, smack dab in the middle of some of the biggest challenges that life has thrown at you.

In M-L-M, The Marketing Will Build Your Empire

Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

M-L-M companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

Your Best M-L-M Prospects ...?

When you look to find new business partners in a cold market, you should ONLY ever focus on people actively looking to make money from home. It is a waste of your time to pursue anybody who has not recently demonstrated that desire.

OK. Let's divide "people who want to make money from home" into 2 categories:

1. Those who have experience in M-L-M.
2. Those who don't.

How to use the telephone

What does weight training have to do with Success In Ten Steps? 


If you have read the eBook, you may be asking this question yourself. How many times has someone told you that to have success, you have to get on the phone? 


But it's hard to pick up that "300-lb" barbell. However, what would happen if you had 30 to 50 friends who helped you lift it 4 days a week?

Hannibal The Cannibal and Network Marketing

I know we've all, at one time or another, experienced a snake or two in the upline. But where else, other than early in "Success In 10 Steps", will you ever see Hannibal The Cannibal connected to network marketing?

The purpose of any headline or subhead is to force the reader to keep reading - to ensure that they cannot put your piece down. And that's how we get to the section, "Hannibal Lechter Missed His Calling."

Do you really want to get better?

What would you do if you were offered one million dollars to fight the heavyweight champ for one round of boxing? The conditions: you have to stay on your feet for the whole round to earn the money. How long would you last? 10 seconds, 20, 30?

If you are like most people, you would be flat on your back in less than 30 seconds. Remember, running away is not allowed. Many people find themselves beat up from this industry. They are down for the ten-count with no hope of getting up off the mat.

The Law of the Garbage Truck

How often do you let other people's nonsense change your mood?

Do you let a bad driver, rude waiter, curt boss, or an insensitive employee ruin your day? Unless you're the Terminator, for an instant, you're probably set back on your heels. However, the mark of a successful person is how quickly she/he can get back her/his focus on what's important.

Five years ago I learned this lesson. I learned it in the back of a taxicab in Indianapolis. Here's what happened:

I hopped in a taxi and we took off for Indianapolis Airport. We were driving in the right lane when, all of a sudden, a black car jumped out of a parking space right in front of us. My taxi driver slammed on his breaks, skidded, and missed the other car's back end by just inches!

The driver of the other car, the guy who almost caused a big accident, whipped his head around and he started yelling bad words at us. My taxi driver just smiled and waved at the guy. And, I mean, he was friendly.

So, I said, 'Why did you just do that? This guy almost ruined your car and sent us to the hospital!' And this is when my taxi driver told me what I now call, 'The Law of the Garbage Truck.'