Marketing Insanity - A True Case

It's worth your time to take a look at the section on "Marketing Insanity" early in the Success In 10 Steps ebook. One of my team recently spoke with a husband-and-wife on a 3-way call. They're in a company selling water filters. Their basic product is a $4,000 sale.

And then they said, "But you can buy it over time!"

Boy! Hope springs eternal in network marketers, doesn't it? They KNOW they can make this thing work. "Heck, we can buy it over time. This'll work."

So here's the deal, which is what my associate told them:

"FOUR THOUSAND DOLLARS?!!!!!!!"

Are you kidding me? You HAVE to be a salespers0n. You HAVE to be a salesperson to do that. A $4,000 product is a sales business. They can call it netw0rk marketing if they want, but let me ask you a question:

Does your new rep go on autoship for $4,000 a month?

I didn't think so.

Here's what my associate told them:

"Success In 10 Steps is a great tool, but it won't work for you. You can't use this ebook to find people who'll spend $4K. Our system is perfect to build a relationship business, but that's not what you have - you have a SALES business. You need to run ads to find salespeople."

Again, it's a $4,000 product. And THEY bought it, because it's something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren't going to buy M-L-M leads and sell any $4,000 water filters. There's no way you can recruit those people, because they won't buy the product.

The Mistake MLM Leaders Make

Network marketing hotshots often tell their downlines, "You have to change. You have to get out there and sell. If you want to be successful, you have to change and get good at selling."

The truth is, YOU are perfect just like you are. Everybody on your team is perfect just like they are. They don't need to change. They don't need to become a pushy, aggressive salesperson.

Ninety-two percent of the world's population is sales resistant. You don't like to be sold. You walk into a store, looking for shoes. You want to look around, pick out what YOU want. You don't want some clerk coming around, telling you they have a sale on such & such a shoe. You want to shop & buy what YOU want. Maybe you'll ask for a clerk, once you've decided what you want.