Release the M-L-M Pressure Valve

Many people in M-L-M just don't realize that from the moment they signed up, their only real option was failure - because many network marketing companies are not designed for average people to succeed.

"Success In 10 Steps" opens a big pressure valve and the steam quickly, harmlessly blows off. You realize that it's not your fault.

When you can show a prospect how they got into a position where they could not possibly have been successful, that giant weight lifts off. They realize, "Hey! It really wasn't my fault!"

In M-L-M, The Marketing Will Build Your Empire

Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

M-L-M companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.