A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:
1. Already in a business & trying to figure out how to make it profitable.
2. Looking for a bus1ness to make profitable.
This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.
Nobody ever left that company. Everybody stayed. Fascinating.
OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn't deserve the benefit of the doubt.
We know that in M-L-M, like any other business, most people aren't going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don't commit themselves. Most people don't value spending time training themselves. Most people won't put in the time necessary to actually work their business.
