WD-40 On Your Steak?

Has anybody ever fooled you with a novelty T-bone steak? It looks exactly like the real deal. You're ready to dig in. But something here isn't exactly right -

Oh, yeah - it's plastic.

It seems like a lot of people use that plastic steak as a model for the relationships they build in order to sell their products. They are looking at this very short-term. They think what's important is the immediate sale.

But the fact is, what's important is the long-term relationship. What will help you achieve your dreams is building strong relationships with people who have similar dreams. Plastic relationships will not do that.

The answer is less than one ...

Think back on the last three programs you joined. On a scale of 1 to 10 how dependable were those who were in leadership? Were they there for you? Would they have been willing to help you even if you were not making them a dime? Think hard.