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Network marketing hotshots often tell their downlines, "You have to change. You have to get out there and sell. If you want to be successful, you have to change and get good at selling."
The truth is, YOU are perfect just like you are. Everybody on your team is perfect just like they are. They don't need to change. They don't need to become a pushy, aggressive salesperson.
Ninety-two percent of the world's population is sales resistant. You don't like to be sold. You walk into a store, looking for shoes. You want to look around, pick out what YOU want. You don't want some clerk coming around, telling you they have a sale on such & such a shoe. You want to shop & buy what YOU want. Maybe you'll ask for a clerk, once you've decided what you want.
I found this story on the internet and I thought it a good idea to post it here to you. As we work our business and help our down-lines, ensure that you're not making them duplicate you. You need a system that they can duplicate, but the way you do it needs to be given to them as "Here's one way to skin a cat", not the only way.
We need to remember people are people, different lives, amounts of time, motivation levels, etc.. We can try to tweak some of these but the system has to be able to work for everybody. Just remember after you sign someone up, you got what you got, now you have to help them figure out how THEY can use what THEY got.
Funny how you'd ask a kid today what he/she'd like to be when they grow up and they'd say, 'I want to be like my daddy or like my mummy.'
You ask the same question to teenagers and you'd hear them saying they want to be like R.Kelly or Obama; like Dora Akunyili or Beyonce.
The format of the ebook has been very successful. It's had over 107,000 downloads in the past 4 years. A lot of people have used STS to generate leads and build an MLM business. It is set up to make it easy for people to do network marketing. You don't have to be an expert at anything. You hardly even need to be able to answer any questions.
We know the 3 questions people most ask when they're looking for a business:
1. Is this something I can do?
2. Can I make money at it?
3. Can you help me?
For them to answer question #1 positively, the business has to be really simple. And it's important to show them that it's going to be simple for them to give this system to the people they bring into the business.
They may not be thinking that far ahead. But as soon as you point out to them that they have to be able to give THEIR prospects a simple system or their business will not duplicate, they know that is true.
On page 10 of STS, Michael Dlouhy talks about the 100 MLM companies that he joined. It's a good story that can answer several different questions.
Most of the people who download the STS ebook are people who have already been in network marketing, but who have struggled with the business. They're looking for answers. They don't know why they haven't been successful. They know it's not because somebody else is smarter than they are. They are frustrated.
So Michael joining 100 different MLM businesses to kind of get an idea of how the whole thing works resonates with them. It makes sense to do that. And it helps give your prospect some background that helps them see all the value they can possibly get from reading this ebook.
Page 10 is definitely one of the sections I would point out to prospects. Again, when you only need to point someone to a page in the book to answer their questions and gain credibility, it becomes obvious that this is a very easy business to do.
