How to read a mind

How many times have you been burned? That's right. You thought you saw the light at the end of the tunnel, then BAM! Something turned it off. You found yourself holding the bag. Sound familiar?

What would have happened if you had the ability to properly analyze an opportunity before you decide to spend a dime?

Spotting MLM Cutthroats

At the bottom of page 11 of Success In 10 Steps, you see a reference to "greed and ego." That gives you another good point to make with your prospect.

Prospects don't come into this process thinking about "greed & ego". But if they have experience in MLM, there's a good chance they've already run into the problem. It's worthwhile pointing out that the greed & ego of sponsors and/or companies is one of the reasons so many prospects are never successful in network marketing.

Let them know how important it is to have their radar up and operating sensitively.

This doesn't mean you search for some Pollyanna who lives their life only for others. Putting yourself first is the natural order.

What it does mean is that you MUST avoid sponsors whose goal is to be successful no matter who they have to step on. You want someone who is determined to be successful by creating those win-win relationships with others.

Voodoo M-L-M Economics

You'll find "Voodoo MLM Economics" in the first section of "Success In 10 Steps". This is one of my favorite sections.

A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:

1. Already in a business & trying to figure out how to make it profitable.
2. Looking for a bus1ness to make profitable.

This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.

Nobody ever left that company. Everybody stayed. Fascinating.

OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn't deserve the benefit of the doubt.

We know that in M-L-M, like any other business, most people aren't going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don't commit themselves. Most people don't value spending time training themselves. Most people won't put in the time necessary to actually work their business.

The White Knight - Naked

Companies come and companies go. So do opportunities in life. 


How many times do you see your friends quietly slip out of your life when things appear to go south for you? 


They don't mean to do that sort of thing, they just have an internal fear it might rub off on them. So they slowly do a disappearing act and you are left alone, smack dab in the middle of some of the biggest challenges that life has thrown at you.

In M-L-M, The Marketing Will Build Your Empire

Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

M-L-M companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

Your Best M-L-M Prospects ...?

When you look to find new business partners in a cold market, you should ONLY ever focus on people actively looking to make money from home. It is a waste of your time to pursue anybody who has not recently demonstrated that desire.

OK. Let's divide "people who want to make money from home" into 2 categories:

1. Those who have experience in M-L-M.
2. Those who don't.

How to use the telephone

What does weight training have to do with Success In Ten Steps? 


If you have read the eBook, you may be asking this question yourself. How many times has someone told you that to have success, you have to get on the phone? 


But it's hard to pick up that "300-lb" barbell. However, what would happen if you had 30 to 50 friends who helped you lift it 4 days a week?