Friday, September 25, 2009

How great is your product......and is it affordable.


There's a fine line to ride here because you want a good profit margin but you don't want an overinflated price on your product either.  If people can go to the store and buy a comparable product for less, even if it's a little inferior, they will.  Do people want what you have?

It's not a cardinal sin but also think hard about Multilevel Marketing companies with only one product.  Obviously, if there is only one product people's autoship isn't going to change a whole lot and those that are only product consumers don't have a whole lot to choose from so your target market is a little tight.

Remember your profit should be made off of the product sales.  Do you earn a lot of your bonus money from new recruits? ........ Be careful.

Remember most of your down line will be part timers and a good portion of those will be product consumers only.  Thats just the statistics, and you need to learn to live with that.

Does your product have a retail price and a wholesale price?  Sounds good but that is bad.  Network Marketing is a relationship business.  Your customers and your down line should be like family.  Without this kind of attitude you will not garner any loyalty whatsoever, and your down line will not be as apt to duplicate you or hang in there when times are tough.

So getting back to price......would you charge your family the retail price?  If you are in this just for the quick sale, you are never going to create a thriving business that you can walk away from and still expect to get paid.  You will always have to find more customers and recruit new down line.  You'll never be able to really retire.

Your product should be something that you and your people would buy even if there were no compensation plan connected to it.  If you want to build it BIG and build it STRONG.  This is extremely important.

"Success in 10 Steps" goes into all of this.  You really owe it to yourself and your business to check it out.

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